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Thursday, April 9, 2015

Prom Season at Threads for Teens

Prom season is in full swing for high schoolers and at Threads for Teens! On March 21st, Threads for Teens hosted our annual prom event, this year called the 'Grab a Gown' event. We packed the storefront in Santa Rosa, California with tons of beautiful prom dress, short and long. With the help from Claire's and Lytle's Beauty College (also located in Santa Rosa), we planned an amazing day for our shoppers!


Our prom dresses, donated by many people, ranged in size and color 

Previous and future shoppers were invited to make an appointment throughout the day to visit the storefront to pick out a dress, accessories, makeup, and a gift certificate. The gift certificates, which were donated from the local beauty college, Lytle's Beauty College, allowed the girls to choose which service they wanted on their individual prom day. Some options were hair styling, makeup application, or a manicure. While looking through the dresses, the girls and their families snacked on delicious cupcakes, donated by Sift Dessert Bar.



Ashton (left) and Kelsey (right) sharing their prom experiences with a
shopper who was excited to be attending her prom.
Volunteers and I helped the girls go through the dresses, finding the right style, color, and fit. Many girls found their dream dress! We set up an accessory bar, filled with various items donated from Claires', such as necklaces, earrings, bracelets, jeweled hair pins, clutches, and makeup. Kelsey Cox, from Claire's, volunteered throughout the day, helping each girl find the perfect prom accessories. We are so grateful for all of these donations and volunteers!






The accessories bar featured bracelets, necklaces, earrings, and other beautiful jewelry from Claire's. 

While some of the shoppers were too shy to model their dresses, their happy giggles and excited faces when searching for accessories to match their dress, showed us that they had found a dress that made them feel beautiful and confident.
Shoppers crowded around the accessory bar, helping each other match jewelry to their dresses. 
Overall, the Grab a Gown event was extremely successful, dressing approximately twenty girls. Since the store is still over flowing with beautiful gowns, we are still inviting girls to pick out a dress and accessories if they missed out on March 21st. 

Happy Prom Season! 
Ashton 


Wednesday, January 7, 2015

Threads for Teens + CollegeFashionista

Girls Shopping

The Jeans Table!
Accessories



This past December, on the 14th, Threads for Teens and CollegeFashionista teamed up to put together a pop-up boutique for Threads for Teens in Philadelphia at the Inn at Penn! The event went really well, with over forty local girls receiving a new outfit.


CollegeFashionista is a blogging-platform for girls in colleges across the country to share trends. CollegeFashionista has girls apply to be 'style gurus' for their school and be able to post for their schools. I would highly recommend checking out the site, as so many of the girls are incredibly stylish. Furthermore, they accept applications for new style gurus periodically, so if you are in college, fashionable, and interested, make sure to check out the site!

My Auntie Kitty & Me
Amy Levin, the founder of CollegeFashionista, reached out to me back in September about the possibility of partnering. I was so excited to hear from Amy, because I love CollegeFashionista. Several of my friends are even Style Gurus for the site. Immediately, this sounded like such an incredible opportunity since our audiences are so aligned with each other. After talking for a bit, we decided that a pop-up boutique sounded like the perfect event. I go to school at University of Pennsylvania, so we chose Philadelphia as the location for convenience.

CollegeFashionista reached out to their Style Gurus around the country to request that they donate items they love for the pop-up boutique. The gurus sent so many beautiful items. We were all so excited to hang everything the day of the event. The day of, Amy and several team members from CollegeFashionista came to help set-up and style the girls. Some local Style Gurus as well came and styled girls. My Auntie Kitty also came from Brooklyn to help for the day. Thank you so much Auntie Kitty for your help! I really and truly couldn't have done the event without you.

All of the girls had a blast. I especially loved hearing all of them tell me their dreams for the future. One girl even had the dream to attend the University of Pennsylvania someday! I hope she will be a Quaker in the future. <3

XOXO + HAPPY NEW YEAR!!
Can't wait to share what's in store for the upcoming year.
Allyson






Allyson Ahlstrom & Amy Levin